NewTransit Media can provide a single service or multiple, integrated, cross-platform solutions. A video assignment may be a cost-effective DVD direct-mail piece targeted to local government officials, with modules customized to geographic regions. A TV commercial or web video may promote ridership programs and incentives.
Cross-platform opportunities include email alerts--to specific media outlets, reporters or funding sources--pointing to a transit website with "virtual-imbedded reports" including downloadable video press releases, video clips, story-related photos, photo library, print collateral materials, logos and web links.
For the transit industry, NewTransit Media can provide videos and other materials highlighting their products and services to target the specific needs of transit agencies.
NewTransit Media can also provide the communication resources that maintain essential momentum and growth of public support for a new transit initiative or existing transit system. Pro-active marketing may take the form of a traveling multimedia exhibition sent to large local employers, community organizations, public events, industry conferences and travel or tourism functions.
Analytics, utilizing the latest technologies and proven methodologies, provide critical feedback to the effectiveness of any effort or campaign. Results strategies may be incorporated into most any service or platform. Website tracking, broadcast video press release tracking, polling and "creative" that encourages response will yield invaluable data and industry best practices.
NewTransit Media is your partner for any size or component of a communications project. Our experience will provide your team with measurable results, leading-edge technology, high production values and innovative marketing.
